To be always able to look at medicine & healthcare delivery from a consumer’s lens and provide solutions which enables people to take charge of their condition and health through a humane offline network empowered with data & technology.
The world is moving towards non-communicable and, especially, chronic ailments which are about much more than just consuming medicines. They are more about ‘managing and staying in control’ than ‘popping a pill and moving on’. As the second most populous country, the doctor patient ratio is a huge concern in a country like ours. Hence, ‘managing and staying in control’ would need focused self-management of the condition and lifestyle alike..
While building a technology company for the pharma B2B supply chain, we came across the concept of generic medicines. We realized that India is primarily a generic market and there exists a huge gap between the ex-factory cost and selling price of medicines. On top of it, medicine turns out to be the highest out of pocket spend out of the total healthcare expenditure. It seemed like an immediate need, waiting to be addressed. We pivoted in mid 2017 to launch our B2C network, GENERICO. The intent was to build centres where we could educate consumers about generics and significantly enhance the accessibility to medicines. We touched lives of over 3,50,000 consumers in the journey so far saving them INR 25 Cr+ in a short span of 2 years.
As we went along, it felt like just a tiny step towards delivering consumer centric solutions. We believed, we needed to go way beyond medicines in order to help people, especially with chronic conditions, to lead a happy & healthy life. So while we expand our network of GENERICO centres to impact more lives, we commit ourselves to strengthen the impact by designing solutions, services & products to make people the master of their own health.
Reap Chemist App2016
First StoreMay 2017
10 StoresMay 2018
50000 CustomersMay 2018
100 StoresMay 2019
We put customer satisfaction above all else, serving our clients' needs effectively and efficiently with friendly and professional counseling
We offer relevant quality affordable healthcare products and services
We are a team of highly motivated and competent individuals, professionally managing our operations and driving company growth and profitability
We recognize the importance of our employees in achieving our aspirations. Our workplace culture is based on meritocracy and respect
We foster a community spirit that understands, values and benefits from quality affordable healthcare
WHAT WE DO
Providing Education and Accessibility
Generic medicines only from Top pharma companies
Highly trained and committed pharmacists for consumer counselling
Proprietary technology to enable seamless consumer education and experience
Health awareness camps
Education focused on diabetes, hypertension, thyroid and other chronic conditions
Access to GENERICO supported hyperlocal self-help groups
A generic drug is a medication created to be the same as an already marketed brand-name drug in dosage form, safety, strength, route of administration, quality, performance characteristics, and intended use. These similarities help to demonstrate bioequivalence, which means that a generic medicine works in the same way and provides the same clinical benefit as its brand-name version. In other words, you can take a generic medicine as an equal substitute for its brand-name counterpart.
Why should you buy from Generico?
The team at Generico works passionately towards making the largest portfolio of quality generic medicines available at its outlets, at prices that are up to 80% lower than their branded counterparts. Thereby reducing the sometimes-crippling impact of healthcare costs for majority of Indians. The differentiator at Generico, aside from the quality of these generic drugs, is the team of pharmacy consultants at each of their stores. The knowledgeable teams at the stores operate in a more consultative way – rather than simply dispensing drugs that doctors prescribe – they educate the clientele and doctors about generic medicines and the advantages of using them with a clear and ambitious vision of providing the best quality medicines at the most reasonable prices.
Are the medicines prescribed by doctor also generic?
In India 85% of prescribed medicines are Generics. However due to immense marketing by the pharma companies, the price benefit does not reach the patients and even the generic medicines are costing much higher.
Do all medicines come in generics?
Yes, Majority of the medicines falls into generic category in India. In fact, India is the world’s biggest supplier of generic medicines.
Does it have same effect as branded?
Yes, Generics have same effect, power and strength as their branded counterparts.
Why it is priced cheaper than branded?
Since the generic medicines are not being marketed, they end at lesser rates to Retail and thus lot of savings can be passed to patients. When generic medicines start getting marketed (like the case in India) they become expensive. For instance, if Pharma Company decide to stop marketing their Prescribed Generics, they will also become cheaper for patients.
Do I need a generic prescription to get generic medicines?
Lot of doctors now write generic name of medicines also. In case it is not written, Generico has qualified pharmacists to suggest you the generic alternatives which you can refer to doctor before consumption.
Is it necessary to show it to Doctor?
You should refer to doctor before consuming any medicines. Generico encourages patients to refer the medicines to doctors before consumption
Is there any discount on branded medicine?
Yes. 15% discount if your bill is greater than rupees 500.
Can I return the medicines?
Yes, in case you have not used the medicines, you can return it to the same store you have purchased within 1 month of purchase.
We are hiring!
To be a part of the fastest growing pharmacy chain, send your CV at firstname.lastname@example.org